Feature: SEO Testing

When it comes to running SEO experiments, we were one of the original first to offer this feature.

We've run over 4,000 tests for our customers over the past few years while other companies have been catching up.

We went back to the drawing board and rebuilt our testing suit. 

Let's dive in.

We didn't want to focus solely on 'SEO Testing' or Experimentation - this is too narrow - instead, we are positioning this as Impact Analysis.

With impact Analysis, you can run tests and experimentation but you can also deep-dive - truly deep-dive into changes on your website.

Whether you're in-house or an agency, you can often face difficult questions which are either seem impossible to answer or are extremely time-consuming.

Here's a look at our tracking types:

We've already set the standard for configuration options making us the most powerful and flexible but we've stretched the boundaries again.

With Big Metrics, you can add a custom date range, even in the past or future (if you know your development rollout schedule, for example). 

You can set a running time from anywhere from 2 weeks to 12 weeks.

You can use the following filters with both Queries and Pages (even at the same time):

• Contains
• Does Not Contain
• Equals
• Does Not Equals
• Match REGEX
• Does Not Match REGEX

You can also select a device type (Mobile, Desktop, Tablet or All devices aggregated). And you can also select a search type (Web, Image, Video etc.)

We're called Big Metrics as we try to give you lots of information so you can get a full picture of your data.

Here's what you get in your comparisons:

1. Impressions
2. Clicks
3. Average CTR
4. Average Position
5. Number of Queries
6. Number of Pages
7. Ranking SERP Distribution Pages 1 through 10
8. Ranking SERP Distribution Positions 1 through 10 

We've also implemented Google's Causal Impact Library so you can take your analysis to the next level as needed.

Not only do we show you a query comparison, we highlight the differences and do this for ALL YOUR QUERIES - Not just the top 500 or 1,000 (lol)